Richard OCallaghan on Cutting through the Hype

2007-04-25T18:53:39Z

Brett,
I think its also important that when decisions are made not to go down a technology route, such as Ajax (which I agree is over hyped, and has been around ages anyway), that you keep an eye on where the bandwagon goes though, to ensure that a project ‘keeps in touch’ with that technology. Unfortunately, I think its true to say that although we don’t always want to embrace a technology, we sometimes have to, just to keep in touch with our target market, and to ensure that we don’t isolate ourselves from a portion of that market, who might be swayed by the hype – Sometimes you just gotta ‘give em what they want’ !

Just my 2 cents on the topic – its something I’ve been thinking about myself.
Richard

Brett Henderson on Cutting through the Hype

2007-04-26T13:17:26Z

Richard,

I think keeping abreast of a technology is especially important when it has been dismissed, as the hype can focus development of the technology to the point that the original reason(s) for not going down that route, may no longer hold true.

You also make a excellent point that sometimes we have to ‘give them what they want’ despite the hype. This is something that engineers can find difficult and I believe it’s the role of the engineering manager to communicate and educate why it’s important.

Brett

Comments on: Cutting through the Hype

Richard OCallaghan on Cutting through the Hype

Brett Henderson on Cutting through the Hype