In a product company I’ve found that there are few people who know the product better and articulate all of its benefits than the product owner/product manager. I’ve seen that time and again within Ephox and with many other product companies. Just as development experiences wastage when the product manager is absent, sales and marketing can experience the same. In Ephox it doesn’t help that much of the sales team is in the USA and the development is in Australia. The symptoms of this with sales and marketing might be feedback not getting through to product management, not being able to position the product as well for a particular market or simply not being able to close deals as quickly.
As with all things in business there’s a balance and I know that Brett appreciates this and I think that having multiple people able to fulfil the client role for the engineering team is a great step in the right direction.
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