To technically minded people, failure means being unable to find a way to do something. We have a really good technical team, so there isn’t much we can’t do if we focus on it. But failure can also mean failure in a business sense, i.e. the amount of money being spent to create something cannot be made back with interest over time. There are two types of failure and it is easier for a technical team to only see the one failure.
If this is an issue in that features are being developed that are business failures, then that would suggest that there isn’t enough communication and feedback happeing between the developers and the business. In the end, most problems boil down to communication issues.
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